Asian Women Compose a Powerful Market

Our world has changed in many ways. This is clearly understood when one considers the rising phenomena of Asian women in the markets of the world. A basic element to keep in mind is that Asian women are an important part of the “melting pot” of ethnic groups. Each group in the pot definitely has its own cultural heritage which is guarded jealously. However, when a large segment of the world today thinks about what exactly defines the modern woman, it is interesting to wonder what is commonly imagined? When marketers think of this same question, how should they act in order to attract this very sophisticated and well-educated customer to retain her loyalty?

First, it is true that Asian women are more empowered than ever before in history. These women live in the most rapidly growing consumer market in the world today. In fact, the distribution of wealth in Asian nations is very unique. China, Japan, and India’s GDP places them in the top five richest economies of the world. However, in nations like Pakistan or Afghanistan there exists extreme poverty, civil unrest, and shockingly high infant mortality rates. Therefore, this obvious discrepancy in consumer power influences these women’s choices in the area of purchasing. It all depends upon which end of the social and national spectrum she comes from.

Despite the huge discrepancy just noted, Asian women in general continue to enjoy more empowerment in the global marketplace today than what was ever once thought possible. The women of Asia also work in more fair economic environments than many of their western counterparts. It may be a surprise, but the gap between women’s income and men’s is closing more swiftly in Asia than it is in the West. There is an old Chinese proverb which says: “Women hold up half the sky.” It should still be understood that many women desire to fulfill their traditional role in the home as wives and mothers. This is not necessarily something that these women are giving up per se. Even so, Asian women continue to enjoy more disposable income than ever before. Some statistics indicate that they spend seven times the amount of money each year than Asian men.

The shopping behavior of these women appears to be slightly different from her Western “sister” as well. Shopping is a social activity for many, and the goal is not necessarily to make a purchase. Group shopping is one of the Asian woman’s primary hobbies. More than twenty percent of women go shopping every weekend without the expectation of a purchase. The women of Asia are also avid readers of product information on product labels. There is a degree of inherent cynicism about traditional advertising methods. So these women tend to research their purchases very thoroughly.

These thrifty women are spending even more time online. Fifty three percent of her media consumption takes place over the internet. The Asian woman outnumbers North American women more than two-to-one when it comes to time spent online. She spends about twenty four hours a month in this activity alone. Asian women, like most women around the world, are very busy people. She has much less spare time these days for her favorite activity- namely, shopping! She must balance her time carefully between the mall and the hours over the internet. These women are spending more money on herself, in addition to more family focused purchases, than ever before. As she assumes control of the household budget, her purchases include more consumer electronics, travel, and banking items. On top of everything else, this kind of woman places more attention on her beauty routine than even the Western woman. So, in addition to Asian women being some of the most educated and intelligent people in the world, beauty remains a very important asset to her personal profile.

The Asian woman has embraced a lofty role in her family, her society, and the global market of the twenty first century. There is much which is demanded of her by her loved ones, and perhaps even more from herself! The woman of Asia is the most essential component in any enterprise involving the Eastern style household. She has come a long way in a short space of time… and she deserves respect!

Salt is a Beauty Product

Do you believe salt is a beauty product? I think this idea is crazy when I first heard of it. Cooking salt can be used for seasoning and cooking. Bath salt can be use for spa. I have never heard of something called facial salt. But, I have to tell you that this idea is neither from mother nor grandmother. It is from a beautiful Asian celebrity Lin Chi Ling. She uses salt to be her beauty product in many different ways and for many different purposes. And she uses salt every day as one of her beauty products. Why not we learn the little tips from and be as beautiful as she is.

When I knew that Chi Ling, a celebrity, uses salt as her beauty products, I think the salt must be very special and expensive. But, later I realized that it is not. The cooking salt is what she talks about. Yes, the cooking salt that you can find in your kitchen. I did a little research and notice that salt was used for purification in the ancient time. In the Asian world, salt really plays a role in the thousands years of Asian beauty. The most attractive benefit to me is the inexpensive price and its natural and safe nature.

Facial cleansing is an important step to start with for all your skin care procedures. Other than cleanser alone, you can use salt to do yourself a deep clean. It is very simple. Hold a small amount of salt with your palm. Add 3 to 5 drops of water to the salt to form a salt solution. You can then massage your face with this salt solution for a while. After massaging, do not rinse your face at once. Wait for couples of minutes. When you see the salt solution is dried up to from small salt granules, you can rise your face. For best result, do it twice a day.

But if you have sensitive skin, you will have to be more careful. Firstly, you cannot do it every day. Secondly, you should only gently massage your face. Finally, do not massage your face for more than 1 minute. This is because the deep clean power for the salt partly comes from its exfoliating action. If you skin is sensitive and thin, too much exfoliating may cause your skin to be more sensitive. Also, if you have wounds on your face, you may have to be careful. You can skip that area or you can massage on the wound areas extremely gently.

Pimple is one of the big problems to ladies possessing oily skin. It is so disgusting that you can never perfectly conceal it with your makeup. So, when you discover a pimple on your face, you must take action. You can soak a cotton pad with some water. Then add a small amount of salt onto the cotton pad. Place the cotton pad onto your pimple. Wait until the cotton pad is dried to remove. Salt has great cleansing power and can diminish inflammation. Therefore, it can help your pimple recovery, too. Again, if you have little wound with your pimples, you may have to be careful that the salt will give you a stinging feeling.

Finally, salt is really good for oily skin. Not only because it can facilitate the recovery of pimples. It can also help reduce your sebum in the long run. You may use a little bit of salt to massage your face together with moisturizing lotion, especially the T zone. After a period of time, you may find your face does not “shine” anymore!

Suggestions For Asian Collectibles

When people start to think about decorating their homes with Asian collectibles, like Oriental figurines, they can feel apprehensive. It is natural to be repulsed by the idea of placing cheap, Dollar store knock-offs in one’s home just because they “look” Asian. Of course, the thoughtful buyer will be able to avoid committing this kind of egregious error easily. A genuinely intelligent person often thinks that he wants his home to have a vintage look because this is supposed to be what the East is all about. In the Eastern custom don’t we have respect for our ancestral traditions? Don’t we believe in enlightenment through knowledge of one’s self? Of course! Granted this, vintage collectibles are always an asset in home decor. However, we should remember that the word “vintage” really means a type of decor that signifies an earlier time period. What if I told you that there is far more to finding the right Oriental collectibles than this?

It is a market-based fact that many people like to decorate their homes and places of business with Oriental figurines. This is why retailers like Wal Mart and Target are selling the cheap products which are mass-produced. However, how many people really understand what Asian home decor really means? Some people, even those who are not Asian, desire a taste of Asian culture in their home because it is more in style these days. After all, people nowadays from the West go to places like China and Japan on vacation or business. They usually bring back an Oriental figurine or two for display. Yet the person who is reading this article is probably not this kind of sporadic buyer. You want the best Asian collectibles possible within your budget.

Let’s start with the obvious. First, you must decide on the size of the figurine. It is no secret that some very fine and high quality figurines are larger than other equally beautiful and elegant figurines. However, this does not necessarily mean that you will always pay more money for the larger one. Some large figurines cost considerably less than finely constructed smaller ones. Some times it may pay to start your collection with a larger figurine if you have taken the time to plan a strategy for your home decor. Yes, a strategy is a very helpful tool in making the right decision about collectibles!

The next thing you might want to consider are the vintage collectibles available to you. There are many vintage lines of collectibles. A short sampling might include the historical figurines like Kong Ming and Bruce Lee. There are mythical creatures from China like the dragon and qilin. Also in the Chinese vein are the figurines which embody folklores like the Eight Immortals line. Lastly, there are village people enacting ordinary peasant life in old China. It comes down your personal taste as far as making a final selection from any of these categories. Even a couple vintage figurines will add positively to a modern Asian decor plan in ways you probably can’t imagine now.

What if you would like to emphasize the beautiful aspects of Asian culture with your Oriental collectibles? Once again, we return to our beloved Geisha figurines for this desirable task. It is my personal belief, based upon a broad survey of the Oriental collectibles market, that Geisha figurines are the most beautiful and elegant works of Asian collectible art available…. anywhere! After all, this was the sole purpose of the Japanese Geisha: that is, to be beautiful, elegant, and artistic. Geishas are perfect for a shelf or hearth in your home. They are also elegant for curio cabinet. They are appropriate in most any display case you may already have. Geisha figurines improve your home decor almost without any extra effort on your part. Why do I say this?

The answer is found in the inherent symbolism of the Japanese Geisha artist. The Geisha wore an elegant kimono of classical Japanese design. In old Japan kimonos were often symbolic of particular seasonal festivals, imperial holidays, historical commemorations, and traditional mythical celebrations. The Geisha hairstyles could be one of many styles, referred to commonly as “shimada.” The bun style shimada was the most popular with the Geisha artist. The elaborate hair combs and hair pins which a Geisha had to wear indicated either her junior or senior status which was called “kanzashi.” It is no accident that a Geisha was often considered a moving work of art in almost every possible way. So, a Geisha figurine cannot help but bring this same timeless, beautiful quality to your home by her mere presence.

There is a final consideration before you choose an Asian home decor which includes Oriental collectibles. Asian interior decor is gradually becoming a very popular style of elegant home/office decoration. However, Asian decor involves a comprehensive understanding of this trend. Asian decor is far more than merely being linguistically correct by incorporating a little calligraphy into a decor scheme. It is more than buying collectibles which appear to be vintage just because they depict earlier or interesting periods of history. It is also more than looking for beautiful and elegant collectibles to awe your family, friends, and visitors. Yes, Asian decor is different because it is evolving through a process of continuous learning and adaptation. This is what makes Asian decor contemporary. This kind of decor revolves around light and provides ways and means to allow the passage of sunlight into your home. Therefore, it would be an excellent idea to remember these important facts as you consider the kinds of beautiful, elegant, and vintage collectibles in your home or office. You want all visitors to “see” your collectibles and other Asian decor choices clearly. Since Asian decor emphasizes a minimalist style, you will want key collectibles located in the right places for the full effect. You want the atmosphere to exude the spirit of Asian beauty, elegance, and art in one viewing!