Asian Women Compose a Powerful Market

Our world has changed in many ways. This is clearly understood when one considers the rising phenomena of Asian women in the markets of the world. A basic element to keep in mind is that Asian women are an important part of the “melting pot” of ethnic groups. Each group in the pot definitely has its own cultural heritage which is guarded jealously. However, when a large segment of the world today thinks about what exactly defines the modern woman, it is interesting to wonder what is commonly imagined? When marketers think of this same question, how should they act in order to attract this very sophisticated and well-educated customer to retain her loyalty?

First, it is true that Asian women are more empowered than ever before in history. These women live in the most rapidly growing consumer market in the world today. In fact, the distribution of wealth in Asian nations is very unique. China, Japan, and India’s GDP places them in the top five richest economies of the world. However, in nations like Pakistan or Afghanistan there exists extreme poverty, civil unrest, and shockingly high infant mortality rates. Therefore, this obvious discrepancy in consumer power influences these women’s choices in the area of purchasing. It all depends upon which end of the social and national spectrum she comes from.

Despite the huge discrepancy just noted, Asian women in general continue to enjoy more empowerment in the global marketplace today than what was ever once thought possible. The women of Asia also work in more fair economic environments than many of their western counterparts. It may be a surprise, but the gap between women’s income and men’s is closing more swiftly in Asia than it is in the West. There is an old Chinese proverb which says: “Women hold up half the sky.” It should still be understood that many women desire to fulfill their traditional role in the home as wives and mothers. This is not necessarily something that these women are giving up per se. Even so, Asian women continue to enjoy more disposable income than ever before. Some statistics indicate that they spend seven times the amount of money each year than Asian men.

The shopping behavior of these women appears to be slightly different from her Western “sister” as well. Shopping is a social activity for many, and the goal is not necessarily to make a purchase. Group shopping is one of the Asian woman’s primary hobbies. More than twenty percent of women go shopping every weekend without the expectation of a purchase. The women of Asia are also avid readers of product information on product labels. There is a degree of inherent cynicism about traditional advertising methods. So these women tend to research their purchases very thoroughly.

These thrifty women are spending even more time online. Fifty three percent of her media consumption takes place over the internet. The Asian woman outnumbers North American women more than two-to-one when it comes to time spent online. She spends about twenty four hours a month in this activity alone. Asian women, like most women around the world, are very busy people. She has much less spare time these days for her favorite activity- namely, shopping! She must balance her time carefully between the mall and the hours over the internet. These women are spending more money on herself, in addition to more family focused purchases, than ever before. As she assumes control of the household budget, her purchases include more consumer electronics, travel, and banking items. On top of everything else, this kind of woman places more attention on her beauty routine than even the Western woman. So, in addition to Asian women being some of the most educated and intelligent people in the world, beauty remains a very important asset to her personal profile.

The Asian woman has embraced a lofty role in her family, her society, and the global market of the twenty first century. There is much which is demanded of her by her loved ones, and perhaps even more from herself! The woman of Asia is the most essential component in any enterprise involving the Eastern style household. She has come a long way in a short space of time… and she deserves respect!

The US Influence on the International Beauty Industry

Many women eagerly open the newest edition of a fashion or beauty magazine and read up on all the latest style tips and tricks. What’s in and what’s out is dictated on those glossy pages. From Milan, Paris, London and New York fashion trends and movements are detailed. Women want to know every product, color or style that is popular. However, there is one distinct missing component.

Usability

In the fashion and beauty industry there are a great many products and choices available. And if the average consumer is Caucasian those choices can be overwhelming. Women of different skin tones have a different struggle when choosing beauty products. They are often relegated to the same palette of colors in the same tones year after year because it is assumed their skin is not as versatile as Caucasian skin and can carry off only a limited color or style range.

This is untrue. Look at Asian skin. There is a huge difference between Japanese skin and Filipino skin. There is a great difference between Korean skin and Cambodian skin. And within each of these categories lie a greater variety of skin tones all waiting for the colors that bring out their natural radiance and their own unique beauty. Even face and eye shapes differ within Asian regions.

With so much of the focus on beauty and style trends that come from Europe and America it’s not hard to see why Asian skin can be overlooked. In general there is not a predominance of Asian people in those areas and the need is not fully realized.

It seems that pale skin is still the ideal skin color. That thought is perpetuated, often unknowingly through beauty trends, and women with different skin tones may go to great lengths to achieve that perfect alabaster skin tone. The problem is they don’t look natural with skin that color. The skin color that does look good on them often goes unnoticed by designers or by the women themselves.

Things Are Changing

Here’s the most exciting part. The United States, over the past decade or so, has begun to recognize all skin tones and their intrinsic beauty. And even better, American companies and fashion icons and style magazines are starting to focus more on them. There are more diverse models and fashion icons than ever before and it’s not unusual to open any beauty or style magazine and see a variety of skin tones.

This is wonderful because the United States is opening the door for women to experiment with their natural skin tones and really enhance the beauty they already have. For some women it’s an option they may have never considered before, preferring to cover up their golden skin with peach or pink foundation because that was the only choice offered or because they desired to look like a highly publicized person.

America is really bringing the value of different skin tones to the public and sharing the beauty that was there all along but never really maximized. As these publications, blogs, products and ideas reach out many women will see beauty in a whole new way. Not only are color palettes changing but formulas are changing to provide better products for skin that is prone to premature aging or wrinkles, skin that is very smooth with few or no pores, skin that is high in melanin or skin that is extremely oily. Each skin tone has a unique trait that companies are focusing on and developing products specific to that trait.

While the US influence on international beauty trends may have been narrow in the past, it’s only getting better for the future. For instance, Sheer Aqua, a leading mineral cosmetics and skin care company dedicated to developing products that focus on women of color, is opening their first store in China to better serve the Asian clientele they are specializing in. As companies like Sheer Aqua grow, the result is more specialized products available directly to specific cultures. Women everywhere are starting to embrace their skin now that it’s becoming easier to find suitable products, colors and style techniques.

Salt is a Beauty Product

Do you believe salt is a beauty product? I think this idea is crazy when I first heard of it. Cooking salt can be used for seasoning and cooking. Bath salt can be use for spa. I have never heard of something called facial salt. But, I have to tell you that this idea is neither from mother nor grandmother. It is from a beautiful Asian celebrity Lin Chi Ling. She uses salt to be her beauty product in many different ways and for many different purposes. And she uses salt every day as one of her beauty products. Why not we learn the little tips from and be as beautiful as she is.

When I knew that Chi Ling, a celebrity, uses salt as her beauty products, I think the salt must be very special and expensive. But, later I realized that it is not. The cooking salt is what she talks about. Yes, the cooking salt that you can find in your kitchen. I did a little research and notice that salt was used for purification in the ancient time. In the Asian world, salt really plays a role in the thousands years of Asian beauty. The most attractive benefit to me is the inexpensive price and its natural and safe nature.

Facial cleansing is an important step to start with for all your skin care procedures. Other than cleanser alone, you can use salt to do yourself a deep clean. It is very simple. Hold a small amount of salt with your palm. Add 3 to 5 drops of water to the salt to form a salt solution. You can then massage your face with this salt solution for a while. After massaging, do not rinse your face at once. Wait for couples of minutes. When you see the salt solution is dried up to from small salt granules, you can rise your face. For best result, do it twice a day.

But if you have sensitive skin, you will have to be more careful. Firstly, you cannot do it every day. Secondly, you should only gently massage your face. Finally, do not massage your face for more than 1 minute. This is because the deep clean power for the salt partly comes from its exfoliating action. If you skin is sensitive and thin, too much exfoliating may cause your skin to be more sensitive. Also, if you have wounds on your face, you may have to be careful. You can skip that area or you can massage on the wound areas extremely gently.

Pimple is one of the big problems to ladies possessing oily skin. It is so disgusting that you can never perfectly conceal it with your makeup. So, when you discover a pimple on your face, you must take action. You can soak a cotton pad with some water. Then add a small amount of salt onto the cotton pad. Place the cotton pad onto your pimple. Wait until the cotton pad is dried to remove. Salt has great cleansing power and can diminish inflammation. Therefore, it can help your pimple recovery, too. Again, if you have little wound with your pimples, you may have to be careful that the salt will give you a stinging feeling.

Finally, salt is really good for oily skin. Not only because it can facilitate the recovery of pimples. It can also help reduce your sebum in the long run. You may use a little bit of salt to massage your face together with moisturizing lotion, especially the T zone. After a period of time, you may find your face does not “shine” anymore!